2017 (Monopoly, Elasticity)
Paper 3 HL
When demand is price inelastic, a decrease in output / increase in price will:
· Increase total revenue
· Decrease output and therefore total costs
· Increase profit
· The monopolist never wants to produce in the inelastic section of its demand curve as its MR is negative.
· MC = MR is a condition for profit max
The profit-maximizing monopolist would never choose to produce on the inelastic portion of its demand curve, as profit could always be increased by raising price/decreasing output.
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